UX-UI Design
WHAT IS USER EXPERIENCE DESIGN?
User experience design is not a niche anymore. It’s easier to find an internet company without the SEO guy than without a UX designer on board. According to LinkedIn there are more than 800,000 people somehow connected to UX design and almost 2,000 open job positions as of September, 2012. There are conferences for thousands of people, great books, magazines, Blackberry Playbook. Photo credit: “Blackberry Playbook Screenshot 1” by The GameWay. Creative Commons The age of user experience design webinars, courses… but still, I doubt if the understanding of UX design is very common nor well-spread. This is what usually happens to words that become hype. Everyone talks about a term, believing it’s self explanatory, and in no time it loses its meaning. I assume you’re an entrepreneur. Most probably you’re super busy making your dreams come true. You want to get the job done. You want results. Let’s focus then on clearing the air around the definition of user experience design. It’s really important that you understand the nature of UX Design, which unfortunately gets easily confused with visual design, usability, wire framing and a bunch of other stuff. User experience design (abbreviation UX, UXD) – A discipline focused on designing the end-toend experience of a certain product. To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behaviour of a target group (when interacting with a product).
USERS AS THE CENTRE OF UX DESIGN
If the heart of UX design is the concept of constant iterative optimisation, then the problem is the blood that the heart is pumping. The problem of your future users. Spot it, define it, feel the pain it causes and eliminate it. That’s the highway to great user experience. When we started working on the UXP in app we crossed the ocean from Poland to California to talk to our customers and check what troubles them the most. Several in-depth interviews later, we had completely new ideas about what product we should create. The age of user experience design There’s nothing more refreshing and more crucial to your business than having an actual conversation with your customers. UX design is human-centric: it doesn’t exist without interaction between people.
THE ROAD TO SUCCESS
In the age of user experience design your startup needs to focus on users’ problems rather than on technology only. Iteratively test the C-P-S hypothesis and fill in a Business Model and Lean Canvas together with your team. That’s the start of the road to success. Competition is fierce and only those who are able to provide a stunning end-to-end experience will survive.